Data collection and audience communication

Bulk Email Broadcast and Segmentation

Build forms and emails, send campaigns, follow responses and keep communication tied to each participant.

Email campaigns and segmentation

Communicate from live event data, not copied mailing lists

Create branded campaigns, invitations and operational messages, then target the people who need each update using CRM attributes, form answers and event activity.

Dryfta email campaign and segmentation workspace

Create campaigns from a template or your own design

Start quickly with a preset layout or build a reusable branded email for your organisation.

Send one campaign to several segments or mailing lists.
Use contact and event placeholders for relevant personalisation.

Understand delivery and response

Review campaign performance without assembling a separate report.

See sent, bounced, opened, clicked, spam and unsubscribe activity in visual reports.
Export campaign-level reporting data when deeper analysis is needed.

Manage lists and subscription forms

Import subscribers, maintain mailing lists and give each list an embeddable subscription form.

Synchronise subscribers and lists with Mailchimp or Constant Contact where configured.
Remove a subscriber from a prospect campaign automatically after registration.

Reuse polished email templates

Keep the layout, logo, event header and recurring content consistent while the event team focuses on the message.

Support simple templates and complex designer-built HTML templates.
Save private-message templates for one-to-one contact follow-up.

Build precise audience segments

Combine profile fields, answers, accommodation choices, tickets and event roles to reach a relevant audience.

Send a customised campaign to everyone in a saved segment or group.
Use the same segment for reminders, invitations and operational notices.

More ways to support your event

Everything your team can manage in one place

Delivery integrations

Synchronise lists with Mailchimp and Constant Contact.
Use SendGrid with an approved sending domain and address.

Operational controls

Enable or disable automated notifications centrally.
Keep a per-contact history of private and campaign email.
Export the recipients and send date for every automated notification.

Frequently asked questions

Practical answers before you begin

Can campaigns use registration answers?

Yes. Form answers stored in the CRM can be combined with roles, tickets and event activity to define a segment.

Can we send from our own domain?

Dryfta can be configured with SendGrid and an approved organisational domain. DNS and deliverability preparation are confirmed during implementation.

Full feature list

What you can do with this product

Explore the complete feature list for this product and see how each tool supports your team’s work.

Email marketing and notifications

Send personalised campaigns and operational notifications using event and contact data.

Personalised campaigns for lists, groups and advanced contact segments
Reusable simple, branded and designer-created email templates
Placeholders populated from CRM and event data
Campaign reporting for delivery, opens, clicks, bounces, spam and unsubscribes
Automated operational notifications with enable and disable controls
Direct contact emails and complete email history
Exportable notification delivery logs
Mailchimp, SendGrid and Constant Contact connectivity
SMS notification workflows through Twilio where configured

Event marketing and social media

Promote event content and campaigns across owned and social channels.

Social sharing for event pages, programmes, abstracts and purchases
Real-time social feeds and event hashtag displays
Facebook, LinkedIn and X/Twitter sharing controls
Share-with-a-friend workflows after registration or purchase
Custom metadata, scripts and HTML for campaign tracking
Targeted email and contact-segment promotion

Event registration

Build flexible registration pathways for attendees, authors, reviewers, speakers and invited guests.

Multiple configurable forms for different user types and registration pathways
Attendee, reviewer, review and abstract-submission forms
Embeddable forms and language-localised registration experiences
Instructional text, privacy notices, consent questions and reCAPTCHA
Automatic merging of registration data into the event CRM
Optional public attendee profiles
Open, invitation-only and wait-list registration
Pre-filled forms for known contacts and logged-in users
Automated registration notifications and organiser updates
Field-level visibility and add, edit and delete permissions
Required-field validation and configurable file uploads including audio and video
Ticket-specific fields, role-based ticket access and attendee autofill